TrendMonetizer Knowledge Base

UTM Builder

147 views January 26, 2020 kblinkmonsterio 4

We have provided our valued users solutions to measure where their traffic is coming from, with tons of granularity.


If you do not use UTMs you will still see the referrer of traffic, but this is not typically very structured and still leaves you wondering what particular post, tweet, page or link the user clicked on to find your site.


UTM Builder helps generate Google Analytics Tracking Codes for use with Google Analytics, Mixpanel, Kissmetrics and most other analytics platforms. 


You can use the UTM tracking code regardless of which platform you use. UTMs will allow you to better understand where your traffic is coming from beyond the standard referring URL you would typically get. 


To break this down further, a UTM consists of several different components: 

website URL, campaign source, campaign medium, campaign term, campaign content, and campaign name.


Each of these comes with a very specific purpose; so before we go any further, let’s  nail down the basics.


website URL (utm_URL): URL to  measure where their traffic is coming from.


Campaign Name (utm_campaign): This acts as an identifier for a specific campaign, product, or offering that you’re driving traffic to. It’s required for all UTMs.


Campaign Source (utm_source): This is the referrer of traffic to your page, such as Google, Facebook or Outbrain. In many cases, this is the platform or tool you used to create the medium.


Campaign Medium (utm_medium): This is a marketing medium that referred the traffic. So, unlike the source, it tracks the type of traffic such as a banner ad, an email, or a Facebook post.


Campaign Term – optional (utm_term): While this is optional, creating a campaign term allows you to track the paid keywords of an ad or even the keyword of the link in a blog post.


Campaign Content – optional (utm_content): This is another optional part of a UTM, but including this allows you to easily differentiate between ads on the same channel, like Reddit ads, which comes in handy when you’re A/B testing various images or ad copy.




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